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HERO HONDA, A LEADER BY A MILLION ENDS FY 04 – 05 WITH 26,21,400 MOTORCYCLES SOLD

PTI, New Delhi -April,01, 2005

• EVERY SECOND MOTORCYCLE SOLD IN THE COUNTRY IN 04-05 IS A HERO HONDA MOTORCYCLE
• ANNUAL GROWTH 27%
• MARKET SHARE AT 50%
• HERO HONDA SELLS 2, 31,593 MOTORCYCLES IN MARCH 05.

Hero Honda, the ‘World No.1’ two-wheeler manufacturer, is cruising ahead in top gear. The company closed the FY 2004-05 with an incredible 26,21,400 motorcycles, an impressive jump of 27 per cent over the previous FY. The company had sold a total of 20,70,157 motorcycles in 2003-04. The year-on-year growth registered by the company is extremely significant considering its extra-ordinarily huge volume base. The lead over the No-2 two wheeler company is now over 1 Million.

During the month of March 2005 the company sold an enormous 2,31,593 units translating into a rise of 21 per cent over the same month last year. (1,92,181 units). Hero Honda sold in excess of 2 lakh plus units during every single month beginning October 2004.

MARKET SHARE NOW 50%The company like in the past continues to enjoy a lion’s share of the motorcycle market. The company’s market share for the period April – February 05 stands at 50% in motorcycles. The company had ended the FY 2003-04 with a 48 % market share in motorcycles. The company’s market share in the total two wheeler market for the same period stands at 40%.

LAUNCH OF ‘SARVA GUNA SAMPANNA’ SUPER SPLENDOR
March 2005 also saw Hero Honda launch its much-awaited 125cc offering, the ‘Sarva Guna Sampanna’ Super Splendor, which has received a phenomenal response from across the country. The bike, which comes with Honda’s next-generation Quantum Core Engine, promising an unprecedented combination of top-class fuel-efficiency and improved power.

The company also launched a unique marketing promotion across seven key markets to build awareness about the strengths of Super Splendor. Road shows including an abstract virtual reality show and product related audio-visuals offered a first-time experience to interested customers.

EXPORTS UP By 63 %
The company increased its exports by 63 %, selling 64,015 bikes in the FY 04-05.

A SPECIAL HONOUR
The financial year was also marked with one of the highest civilian honours, the Padma Bhushan being awarded to Dr. Brijmohan Lall, Chairman, Hero Group, for his invaluable contribution to trade, industry and philanthropist activities. Dr. Brijmohan Lall is a first generation entrepreneur who through sheer hard work and perseverance has made his mark on the global business environment.

This year also saw the company achieve the landmark of 1 crore customers. It is a true reflection of the trust in the name Hero Honda and special bond which the company enjoys with their customers.

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